Meet Amy
I’ve built businesses, led teams, raised a family, and navigated the kind of defining seasons that change everything. By 2013, I had opened my first wellness centre in Western Australia. Since then, I’ve founded multiple businesses in Aotearoa, always reshaping what ambition and success mean in practice.
Yes, there were chapters marked by challenge: burnout, grief, and starting over. Those seasons shaped my depth, but they don’t define my work. What defines it is what came after: clarity, intentional design, and a refusal to measure success purely by output. I know what it means to hold ambition and wellbeing with equal weight, and that is the foundation of how I now coach women into their next evolution.
Over years in the wellness and business worlds, I saw too much surface-level advice, too much perfection marketed as progress. I wanted to do things differently: coaching that is grounded, evidence-based and deeply honest.
Becoming a mother sharpened that mission. Human sustainability — the way we live, work, and lead without depletion — became personal. The choices I make, and the way I support others to make theirs, are about building futures that are regenerative, values-led and nourishing for the generations who follow.
“I work with women who are ready to rewrite what ambition and leadership can look like, beyond convention, beyond borrowed definitions. My role is to walk beside you as you design a business, a life, and wealth that feel spacious and deeply aligned with who you are becoming.”
A worldview of connection.
As a Māori woman, my perspective is inseparable from my culture. In te ao Māori, wellbeing is collective, relationships are wealth, and growth happens in rhythm with the seasons and community.
This worldview infuses my work. It is why I see leadership as identity, not hierarchy, that true wealth includes cultural and relational richness, and that success must be regenerative, not extractive.
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Why I do this work.
I believe women are at the forefront of shaping a new paradigm of business and leadership, one where ambition and wellbeing coexist, where wealth is intelligent and sovereign, and where leadership is measured not only by results but by the cultural and human impact it creates.
My work is about walking beside you in that evolution. To challenge, refine, and expand your vision for yourself and for the communities and industries you influence.
“Whatever it is, the way you tell your story online can make all the difference.”
Working together:
1:1 Coaching
For entrepreneurs, creatives, and leaders recalibrating identity, income, and impact. High-trust, high-touch partnership.
City Immersions
Immersive experiences for recalibration, renewal, and business reimagining. Spacious, strategic, transformative.
Leadership Workshops
For future-facing organisations ready to evolve how leadership and collaboration are practiced.